The Value of Paid Search Advertising to the Modern Marketer

The Value of Paid Search Advertising to the Modern Marketer

What Makes Paid Search Advertising Valuable to Marketers?

Paid search advertising, otherwise known as PPC, is your most valuable marketing tactic. Too bold a claim to make? Maybe not. Let’s take a look at the value of paid search, and like any good data-driven marketer, let’s include the stats to hammer home our point.

The Value of Paid Search Advertising to the Modern Marketer

Value 1: Expanding Your Reach

Google is responsible for 96% of all smartphone search traffic and 94% of total organic traffic. Would it be dramatic to say that everyone is on Google? Or even more dramatic to say everyone is on their phones? Reach them where it counts with paid search ads. You can hypertarget according to location and demographics or you can bid on relevant keywords. Google reports that paid search ads can boost brand awareness by as much as 80%, making consumers more likely to remember your brand and interact. Brand awareness is one of the key reasons that companies turn to paid search. Rather than think of paid search as an extension of your advertising dollars, consider it part of your lead generation efforts. With paid search, you can get your site on the first page quickly for relevant keywords compared to using organic SEO tactics, which are complex, meticulous and take time to see progress.

The Value of Paid Search Advertising to the Modern Marketer

Value 2: Increasing Conversions

For every $1 spent on Google Ads, businesses earn an average revenue of $2. That’s a 200% return on investment! Need we even say more? But we will. Paid search visitors are 50% more likely to make a purchase than organic visitors. Paid search allows you to appear with tailored messaging when people are actively looking for your product, meaning the appearance of your ads is both relevant and timely. You’re giving prospects exactly what they are searching for.

Value 3: Tracking Your Investment

paid search statistics are 1000x easier to track than SEO. Okay, so we made that one up, but it’s a truthful sentiment nonetheless. SEO takes months of strategic content production, website nips and tucks and browser crawling before you’ll see your pages or content start to improve their position. Not to mention, tracking those small changes can be difficult and time-consuming. You have full visibility into paid search metrics, including reach, impressions, click-through-rates and more. And, you can append any links with tracking parameters to track engagement onto your website, understanding exactly which paid advertisements worked and drove conversions. From PPC to MQL to SQL to ROI-and you get to track it all. That means that you know exactly how your advertising dollars are being spent and if its a worthwhile investment or if you need to switch things up a bit.

That my friends, is only a brief overlook at the true value of paid search, just in case you’ve been living under a rock—okay, that’s aggressive. But not as aggressive as your marketing can be with paid search and certainly not as aggressive as those rising dollars in your profitability dashboard.

AJ Traver-Williams
AJ Traver-Williams An accomplished leader adept at developing and leading high-performing teams, specializing in Customer Marketing with a global perspective. Proven track record in steering digital experiences, events, communications, customer stories, advocacy, review management, account-based marketing, direct mail, and demand generation to drive additional revenue and fortify customer retention. Recognized as a subject matter expert in Customer Marketing, proficient in managing the customer experience across all touchpoints to positively impact Customer Experience (CX).
X

Sign up for the newsletter.

We're committed to your privacy. SugarCRM uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

Business Email
required
GET A QUOTE

Need Help Figuring Out Pricing?

It can be hard to figure out the total cost of a CRM solution. Fill in the form below, and one of our team members will get back to you within an hour to discuss your pricing needs.

Name(Required)
Hidden
Hidden
Hidden
Hidden
This field is for validation purposes and should be left unchanged.