SugarCRM’s 2022 Customer Breakthrough Awards Winners
As we begin to wrap up 2022 and start to look towards the exciting horizon of 2023, our second annual Customer Breakthrough Awards give us the opportunity to reflect on the amazing things our customers—and partners—are accomplishing as part of the Sugar ecosystem. A company is only as strong as its customers, and this year was a record-breaking one!
With that in mind, we’re happy to announce the winners of our 2022 Customer Breakthrough Awards and recognize these companies’ success. We’ve curated 10 awards categories, each demonstrating the diversity and uniqueness of the Sugar community.
Let’s Meet the Winners!
The Customer of the Year award celebrates customers who have cultivated a lasting partnership with SugarCRM by achieving significant business impacts using the platform.
Asia Pacific — Engenco Limited was chosen as the 2022 APAC Customer of the Year for demonstrating excellence in deploying SugarCRM across its businesses to drive data completeness for improved visibility and sales adoption. Engenco, partnering with CRM Online Australia Pty Ltd, receives special recognition for their use of Sugar Mobile to support field-based team members providing a diverse range of innovative products and solutions for transportation.
North America — WFG National Title Insurance Company, a Williston Financial Group company, was chosen for its dedication to investing in technology to support its business goal of streamlining the real estate transaction process. With SugarCRM’s marketing automation solution, Sugar Market, and cloud-based CRM solution, Sugar Sell, WFG National Title Insurance Company excels in creating a user-friendly experience for enhanced customer experience and reducing busy work, blind spots, and roadblocks to improve business outcomes.
Latin America — Close-Up International, the first company in the world to create medical prescription audits in the pharmaceutical market, was chosen for its ability to eliminate blind spots, busy work, and roadblocks by maturing from manual processes to unifying their critical data to support real business improvements. To date, Close-Up, who works with Solutions Partner GrowIT, has documented 12,000 activities, 16,000 opportunities, and 1500 contracts to drive significantly improved knowledge and customer engagement.
“We emphasize the excellent collaboration and customer service that we have received from the team of professionals at GrowIT, an Argentina-based partner of Sugar, who helped implement Sugar Sell in 2022 and with whom we are managing our commercial strategies for customers. The GrowIT team was always and is always willing to give us answers and support the requirements and requests that we have had throughout the entire process, from the survey, implementation and start-up of the platform and continually as we use it.” – Ariel Sindel, Comercial Excellence Manager LaTam
EMEA — Rightmove was chosen as the EMEA Customer of the Year for exemplifying how to constantly innovate and drive business efficiencies by adopting solutions like Sugar Connect in support of its goal of enhancing products and pricing to more precisely match the needs of the customer. By engaging in events—and even hosting events —, being a key contributor to the customer community SugarClub, and its half-decade tenure as a loyal Sugar customer, Rightmove is recognized for cultivating a long-lasting partnership with SugarCRM that serves as a testament for how to achieve ROI and value with Sugar.
The CX Innovation award celebrates the Sugar customer pushing the platform’s boundaries to innovate and deliver a better customer experience.
North American company, Loveland Pulse, was chosen for the CX Innovation award for their ability to demonstrate what end-to-end customer experience looks like using the Sugar cloud-based platform with the guidance of solutions partner, BrainSell. Loveland Pulse, a municipally run fiber utility that offers high-speed internet, TV, and voice services with a goal to make high-speed internet accessible to anyone in the Loveland community, has implemented the Sugar platform across their service, tech support, engineering, marketing, and sales teams in a relatively short period of time. Loveland Pulse has thoughtfully placed Sugar as the hub for their business to reduce busy work, blind spots, and roadblocks from their 40 users day-to-day to better support their 80,000 residents and exemplify Sugar’s ethos to let the platform do the work. By making Sugar their central business platform, Loveland Pulse, along with the help from BrainSell, was able to consolidate data, streamline tasks, and improve cross-team functionality resulting in nearly a 100% user adoption rate.
“BrainSell was integral in getting Pulse set up with Sugar. They took the time to understand our specific needs, then guided us on how we could best utilize the Sugar ecosystem to work with our business processes and pinpointed areas we could improve on. BrainSell also provided custom training for each of our teams and continues to advise us on complex configurations and new requests.” – Kerrilyn O’Rourke, Marketing Coordinator, Loveland Pulse
The Impact for Change award celebrates the customer with an inspirational business achievement that makes positive contributions to their community.
Wesley Mission Queensland, an Australian not-for-profit community service provider that offers community support, hardship and emergency relief, mental health services, aged, disability and palliative care, and retirement living, was chosen as the 2022 winner of the Impact for Change award. Wesley Mission Queensland displays exceptional work in utilizing the SugarCRM platform to respond quickly to their nearly 10,000 client queries a month, supporting their important work in the community and curating a helpful and caring staff.
The Business Transformation award celebrates the customer that has innovated new and fresh ways of using CRM to automate and transform their use of Sugar to sell, service, and market faster and smarter.
Juniper Education was chosen as the 2022 winner of the Business Transformation award for their adoption of the ethos to work smarter and not harder by centralizing 13 business units, all billing, and sales information within one view using Sugar after making incredible strides to mature from manual and disjointed technology to a sophisticated use of CRM. This comprehensive education software service provider dedicated to pupil success, has transformed their business using Sugar to improve data and reporting, reduce steps in their users day-to-day and integrate their tools through Sugar.
The Marketing Excellence award celebrates the use of marketing automation to achieve significant business improvements or growth.
quirion AG, a Berlin-founded robo-advisor worth over 1.2 billion EURs in investment volume, was chosen as the 2022 winner of the Marketing Excellence award for its combined use of SugarCRM’s marketing automation solution and CRM to automate marketing campaigns and communications for increased conversion rates, integrated business processes and tightly aligned sales and marketing teams. quirion AG works with solution partner, Insignio CRM GmbH, who offers guidance and assistance with their Sugar implementation.
The Sales Excellence award celebrates the customer using Sugar Sell, Sugar Enterprise, or Sugar Professional, which sets the bar high for what is considered sales excellence, using the CRM to its fullest.
ONI-Waermetrafo GmbH, a future-oriented business offering energy-saving system solutions with worldwide recognition, was chosen as the 2022 winner for the Sales Excellence award for leveraging SugarCRM’s cloud-based solution to its fullest potential to drive substantial business improvement, increased win rates, and transparency into crucial sales processes. They partnered with solutions partner ISC it & software consultants GmbH who offers expertise and guidance on ONI-Waermetrafo GmbH’s Sugar implementation. ONI-Waermetrafo GmbH was able to significantly increase the win rate of their quotes through SugarCRM, which consist of hardware, services, and support. Of the quotes prepared in the platform, they converted 46%.
“ISC it & software consultants GmbH provided us with professional and competent support throughout the entire CRM project. We at ONI have benefited enormously from ISC’s many years of experience in CRM consulting and CRM implementation.” – Melanie Kesseler, Executive Assistant, ONI
The Service Excellence award celebrates the SugarCRM customer that consistently delivers exceptional customer support and has achieved significant improvements in customer service.
NTI, Australia’s leading specialist insurer for transport and logistics industries, was chosen as the 2022 winner for the Service Excellence award for its commitment to delivering outstanding customer service leveraging Sugar’s customer service solution, Sugar Serve. NTI, working with solutions partner Evolution Marketing Services Pty Ltd, has leveraged Sugar to innovate and improve their roadside assistance system, their claims system, and roadside assistance tracking and safety system as well as manage a 30% increase in call volume while improving their CSAT scores.
“NTI have been a pleasure to work with, from the early stages of evaluating Sugar’s capabilities, through to a highly collaborative implementation process. The high levels of adoption and satisfaction from users, customers and stakeholders demonstrate the benefits of working in partnership to create world-class customer experiences.” – Darren Flood, Managing Director, Evolution Marketing
The Adoption for Growth award celebrates the Sugar customer driving Sales, Marketing, and/or Service adoption of the Sugar platform.
CQUniversity Australia, an early pioneer in distance education and now delivering courses across Australia through its network of campus and delivery site partners, CQUniversity, was chosen as the 2022 winner for the Adoption for Growth award because of their devotion to continuous improvement with SugarCRM. CQUniversity has committed to driving usage of SugarCRM to improve engagement with its most important stakeholders. The system is used by nearly 800 staff across 100 teams to support over 30,000 students and 100,000 alumni daily
The Technology Partnership award celebrates the trusted advisor/advisee relationship between a partner and SugarCRM customer who have joined forces to drive innovation and positive business outcomes.
North America — e2b Teknologies and BrainSell are joint recipients of the 2022 North America Technology Partnership Award, the first award of its kind in Sugar history, which recognizes the two companies close working connection that expands beyond the traditional customer/vendor relationship. BrainSell, a technology business consulting provider and long-time solutions partner of SugarCRM, is recognized for their expertise and guidance to e2b Teknologies, an enterprise resource planning company, in supporting their success using the Sugar platform, connecting their sales and marketing teams for improved business outcomes and centralizing their customer information across three divisions into one view for improved business efficiencies.
“Prior to working with BrainSell our Sugar instance was like many software systems – a large repository of information with limited value add to our company. BrainSell was instrumental in providing us with the information, options and expertise to transform our CRM from a repository of information into an essential business tool. With BrainSell’s help we implemented Sugar Market for our Marketing Automation and the Targets Module to manage our lists and target prospects. Today we can run reports that give us accurate data and measurable results. We could not be more pleased with the team at BrainSell and Sugar CRM.” – Lynne Henslee, President, e2b Teknologies
EMEA — Bejo Zaden B.V. and Insignio CRM GmbH are joint recipients of the 2022 EMEA Technology Partnership Award, the first award of its kind in Sugar history, which recognizes the two companies close working connection that expands beyond the traditional customer/vendor relationship. Insignio CRM GmbH is recognized for curating a partnership with trust and collaboration at its core when supporting and consulting Bejo, the world leader in breeding, production, and distribution of vegetable seeds by supporting their global migration and standardization of thirty businesses on disparate CRM and ERP systems through the cloud-based Sugar platform.
The Judges Choice award was a new addition to this year’s awards program. It celebrates outstanding overall efforts leveraging Sugar and a customer with passion, enthusiasm, and impact that won over the hearts and minds of the judging committee.
Asendia Management, a decade-old venture offering a comprehensive range of international e-commerce and mail delivery solutions to over 200 countries globally, is recognized as the 2022 Judges Choice award winner. Asendia, partnering with solutions partner Captivea, is being recognized for their overall efforts leveraging Sugar to support their business and for their loyalty, enthusiasm, and real business impact. After bringing two companies and 15 subsidiaries globally into one system to create global transparency, Asendia now supports 400 users and has increased its lead volume by 25% each year.
“Captivea has been an efficient and reliable partner that has helped us adapt SugarCRM to our ever-evolving business needs.” – David-Alexandre Krupa, Sales Excellence Manager, Asendia Management
*BONUS* — Special recognition is extended to the runner-up for this award category, NETCO, a computer systems and network company located in the Netherlands, who demonstrate excellence in end-to-end management of their business through Sugar and have seen a strong return on investment working under the guidance of solutions partner BrixCRM. The turnaround time for NETCO to create and send a quote went from an average of three days to three minutes, and the time for that quote to get signed and sent back went from two weeks average to five minutes.
Closing Thoughts
Even in the midst of global economic volatility, these customers were able to overcome disruption by leveraging technology to drive innovation and success in the most challenging of business circumstances. We are pleased to recognize these victors around the globe that are letting the platform do the work for next-level customer experience and business performance. You can read more about the winners and their awards in our EMEA and APAC/Americas press releases.
We are happy to congratulate SugarCRM Customer Breakthrough Award winners who leveraged Sugar solutions and services to make the hard things easier for sales, marketing, and service. We also wanted to take a moment to recognize the partners who also made these awards possible. Without their knowledge, innovation, expertise, and additional resources, our network of customers would not be as strong as it is today. Thank you—we cannot wait to see all the amazing things 2023 has to bring!
