Clarity Consultants® is a specialized staffing and consulting firm that helps organizations successfully develop and deploy business-critical training programs through the placement of project-based learning and development consultants. Clarity was originally founded in 1992 as Pacific Netsoft, Inc., but after years of technology-specific client’s asking for technical writers to develop training for their products, the company shifted focus and names. Today, they are a top staffing firm with impressive recognition, such as Top Training Outsourcing Company by Training Industry, Inc. in 2017 and 2018 as well as Best of Staffing Talent Satisfaction by ClearlyRated in 2019.
Goals
The company was searching for a reliable solution that would provide robust tracking and reporting, cut painstaking processes and help them remain top of mind with their existing database of clients to successfully reallocate budget and resources for a more data-driven sales and marketing process. As a Bullhorn CRM customer of over a decade, Serafim Mendonca, an Executive with vast experience across marketing, business technology and operational efficiencies, knew that finding a marketing automation platform with a robust integration with Bullhorn was essential. “We were at a place that we were not going to take on a new MAP if it required a 3rd party integration. We had tried custom 3rd party integrators, Zapier, etc. and the results were not what we wanted. The expected outcome in acquiring any new marketing automation platform was that the vendor would provide and manage a robust integration with Bullhorn. We’ve been with Bullhorn for nearly 14 years and had no intention of changing that part of the equation. The integration between Hubspot and Bullhorn wasn’t complete or stable enough to be useful and it wasn’t created or managed by Hubspot,” stated Mendonca.
Results
Clarity uses Sugar Market to accomplish their goals: landing pages with contact forms to capture website visitor data, one-off email campaigns and powerful email nurtures to stay top-of-mind with clients, contact and account-based scoring, and tracking for better visibility into the buyer’s journey. The company has significantly increased the amount of automated email marketing tasks, allowing Sales to reallocate their time on higher-value tasks. With Advanced Analytics BI-grade reporting, they gain visibility into what is working and what isn’t so they can address weaknesses in their content and programs. With the robust, native integration between Sugar Market and Bullhorn, the platforms synchrony easily align Sales and Marketing and cut the need to manage two contact databases.
