In SugarCRM’s 2022 CRM Impact Report, 70% of sales and marketing leaders say they need to do more to improve customer trust in their brand. However, they lack the tools, data, insights, and strategy to build brand rapport.
There is a path forward for companies to deliver high-definition customer experiences (HD-CX): Eliminating the roadblocks included with traditional CRMs, removing the busy work that technology should do, and getting rid of blind spots created by siloed data across customer-facing teams.
Join Liz Miller, VP & Principal Analyst, Constellation Research and Clare Dorrian, CMO, SugarCRM to learn:
- Why customer experience is the ultimate measure of churn
- How aligning marketing, sales, and service teams can improve customer satisfaction
- How technology and AI are changing the game as customers are changing the rules of engagement
Speaker Details
Liz Miller
VP & Principal Analyst, Constellation Research
A 28-year marketing veteran, Liz offers strategic guidance on the leadership, business transformation, and technology requirements to deliver on today’s CX strategies. She has worked with global marketing organizations on transforming everything from business models to messaging to stay competitive in the shifting digital landscape.
Clare Dorrian
CMO, SugarCRM
As SugarCRM’s CMO, Clare Dorrian oversees the company’s integrated marketing strategy. Clare is a results-oriented, creative, and passionate marketing professional with a record of driving customer acquisition and brand and market awareness working for B2B software companies of various sizes.
