Are you looking to maximize the value of your CRM and ERP systems by uncovering hidden revenue opportunities within your customer base? Following SugarCRM’s recent acquisition of sales-i, we invite you to discover how this powerful combination transforms your CRM and ERP data into a dynamic, revenue-intelligence engine, enabling you to sell smarter and grow faster.
Webinar Highlights:
- Expert Insights: Join Chris Pennington, Kevin McGirl, and David Bonner, as they unpack the Sugar and sales-i acquisition and discuss its strategic benefits for your business.
- Guided Selling Introduction: Learn how Guided Selling can revolutionize your sales tactics and efficiency.
- Live Demonstration: See the powerful combination of sales-i and Sugar in action through real-world use cases.
- Real-Life Customer Story: Participate in an interactive forum where Aadil Ahmed, CRM and Marketing Automation Manager at EIS Inc., shares how sales-i has helped save time, uncover revenue, and boost CRM adoption.
Learn How You Can:
- Sell Smarter: Identify opportunities to cross-sell, up-sell, and link-sell with just a few clicks.
- Sell Faster: Eliminate manual analysis and steps with an integrated solution that connects you with customers and drives action.
- Sell More Efficiently: Reduce time to insight, unlocking peak sales performance with actionable insights at every step.
Speaker Details
Aadil Ahmed
CRM and Marketing Automation Manager, EIS Inc.
With over a decade of experience in marketing and CRM, Aadil is the Marketing Automation and CRM Manager at EIS Inc., a leading distributor of electrical process and production materials, fabricated solutions, and value-added services. He began his career in CRM and SaaS consultation before joining EIS Inc. Aadil has played a pivotal role in implementing and directing CRM strategies at EIS Inc., significantly enhancing the CRM discipline. Under his leadership, CRM adoption among the sales team has soared from 30% to 95%.
Chris Pennington
Chief Customer Officer, SugarCRM
Chris Pennington, Chief Customer Officer at SugarCRM, has over 30 years of experience in CRM & ERP deployments across the globe. For the last five years, Chris has passionately driven world-class outcomes in global Customer Success, Professional Services, Training, Adoption, and Support, ensuring top-tier customer satisfaction, retention, and reference ability. His expertise spans strategic planning, analytical problem-solving, and people management, making him a key player in transforming the customer experience.
Kevin McGirl
Co-Founder, sales-i (a SugarCRM Company)
Kevin McGirl is the Co-Founder of sales-i and has been instrumental in driving sales-i’s growth for 17 years. Under his leadership, the company has pioneered AI and Machine Learning innovations that significantly boost sales productivity.
David Bonner
Principal Solutions Consultant at SugarCRM
David Bonner is a Principal Solutions Consultant at SugarCRM, bringing nearly 20 years of experience in the software industry. Over the past three years at Sugar, David has leveraged his expertise to help clients integrate solutions seamlessly, ensuring business value.
