Key Features of the Sugar Platform

Unified Customer Views

Get a unified view of customer interactions across marketing, sales, and service, enabling better decision-making and personalized customer engagement.

marketing automation

AI-Driven Insights

Predict high-value opportunities with AI-driven lead scoring and sales forecasting. Anticipate customer needs with behavioral analysis.

Automation Across Departments

Automate repetitive tasks in marketing, sales, and customer service, improving team efficiency and ensuring consistent customer experiences without manual intervention.

Flexible Workflows and Integrations

Tailor the platform to your needs with minimal or no coding. Seamlessly integrate with third-party systems, such as ERP systems and accounting software, using our open API.

Discover the CRM Solution Suite​

Speed up your sales cycle and boost your win rate with Sugar Sell. Prioritize high-value prospects, manage your pipeline with ease, and engage customers at the right time to close more deals. Let AI-driven insights and automation handle the details, so your team can focus on selling.

Learn More

Our sales tool analyzes hard-to-reach customer data from ERP systems and turns it into actionable insights. Quickly get an overview of upsell and cross-sell opportunities, as well as predictions on which customers are likely to churn. Use automated reports to sell more effectively.

Learn More

Supercharge your lead generation and build a high-converting pipeline with Sugar Market. Sugar’s marketing automation solution enables you to design personalized campaigns that scale effortlessly, engage customers at the right moments, and predict their needs with AI-powered insights.

Learn More

Increase productivity with all customer data in one place. Sugar Serve enables service teams to connect with customers via voice, chat, and email, or with self-service capabilities. Automate key processes and deliver exceptional experiences that drive satisfaction and long-term loyalty.

Learn More

Easily Connect All Systems

SugarCRM integrates with modern and legacy systems, including almost every ERP.

View Integrations
Quickbooks logo

A Flexible, Intelligent CRM Platform

Sugar Intelligence

Leverage predictive, prescriptive, descriptive, and diagnostic insights to boost productivity and drive growth across marketing, sales, and service.

Learn More

Deployment Options​

Choose between our secure, scalable SugarCloud, powered by AWS, or an on-premises deployment that gives you full control of your technology stack.

Learn More

Why SugarCRM​​

Create flexible, industry-specific workflows with no or minimal coding. Get built-in intelligence designed for sales teams, at a lower total cost of ownership.

Learn more