Companies deploying marketing automation can increase the productivity of marketing employees, reduce lead acquisition costs, and improve sales enablement and conversion by automating manual processes, streamlining the qualification and handoff of leads, and reducing the time needed to prepare, optimize, and analyze campaigns.
The scale of potential benefits for marketing automation vary based on current levels of automation and process efficiency.
Answer a few questions below to determine the potential benefits you could achieve through marketing automation.
- Low
- Medium
- High
Low
We use mostly spreadsheets or manual processes to manage marketing campaigns, and use point marketing applications for individual campaigns. Most handoffs to sales are handled manually on a campaign-by-campaign basis.
Medium
We have some applications for automating marketing campaigns but planning, analysis, and optimization is still done manually, if at all. There is some integration between sales and marketing but still some manual processes involved in lead qualification and handoff.
High
We have one solution to support automated campaign planning, management and execution, and analysis. Most of our lead handoff processes are automated and sales and marketing applications are integrated so we quickly know the ROI of every campaign.
Companies can reduce the cost of lead acquisition by 40-60% by employing marketing automation to increase the efficiency and conversion rates of campaigns.
What is your annual cost of lead acquisition?
By automating sales and marketing processes and data entry, companies can reduce the amount of administrative time devoted to data entry, reconciliation between systems, and reporting for management.
What is the average annual fully loaded cost of an administrative employee?
How many hours of administrative time/week are spent on sales and marketing tasks such as gathering information, updating leads, and entering data between systems?
Savings estimates based on data from Valoir, an independent analyst firm. These estimates are provided in USD and are for general marketing and educational purposes. They are not guaranteed and may vary. To explore marketing automation or CRM solution pricing, visit here.
