SAN FRANCISCO – August 14, 2024 – SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced it was named to the Constellation ShortList™ for Midmarket CRM suites.
Constellation evaluated more than 10 solutions to compile its ShortList of 8 vendors, based on client inquiries, partner conversations, customer references, vendor selection projects, market share and internal research.
Constellation Research CEO and Founder R “Ray” Wang defines midmarket organizations as those that typically have from 250 to 1,000 employees and generate between $250 million and $1 billion in annual revenues. “In this midmarket CRM space, buyers typically seek one or more products in a suite to support sales force automation, service and support, marketing solutions, and commerce capabilities. Buyers expect analytics to be pervasive, integrated, and easy to use,” said Wang.
Sugar Sell, sales-i, Market, and Serve are integral components of Sugar’s comprehensive CRM solution – a platform powered by advanced artificial intelligence (AI) and user-friendly interfaces.
Together, these offerings break down the silos that can exist within a business, ensuring a cohesive and efficient approach to customer relationship management and customer success – connecting all users with the same easily accessible data loaded with insights to help sellers, marketers, and service professionals anticipate and fulfill customer needs.
“This is a vital evaluation of CRM capabilities specifically via the lens of needs and requirements for midmarket companies,” said Paul Farrell, Chief Product Officer for SugarCRM. “We are extremely honored to be recognized by Constellation for our AI-powered CRM platform delivering an integrated suite including sales automation, revenue intelligence, marketing automation and service automation capabilities – all with the flexibility and ease-of-use midmarket organizations demand. Sugar allows organizations to automate anything, accelerate everything, and predict what’s next to work smarter and faster to fuel growth and cultivate customers for life.”
“As buyers look to find cost savings amidst an era of exponential efficiency, Constellation’s ShortLists help separate the signal from the marketing noise,” said R “Ray” Wang, CEO and founder at Constellation Research. “Our analysts have taken the time to look at vendors who are delivering on value as well as the pace of innovation that our clients expect.”
About the Constellation ShortList
Constellation Research advises leaders on leveraging disruptive technologies to achieve business model transformation and streamline business processes. Products and services named to the Constellation ShortList meet the threshold criteria for this category as determined through client inquiries, partner conversations, customer references, vendor selection projects, market share, and internal research. The portfolio is updated at least once per year as the analyst team deems necessary based on market conditions.
Disclaimer: Constellation Research does not endorse any solution or service named in its research.
About SugarCRM.
SugarCRM offers software solutions that help marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier.
Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.
For more information about SugarCRM, visit: www.sugarcrm.com.
Media Contacts:
Erin Lutz
Lutz Public Relations and Marketing (for SugarCRM)
erin@lutzpr.com
949.293.1055
Sarita Kincaid
Vice President, Corporate Communications, SugarCRM
sarita.kincaid@sugarcrm.com
408.913.2090