SugarCRM Named a Leader in IDC’s MarketScape

SugarCRM was recently named a Leader in the IDC MarketScape: Worldwide B2B CRM Platform Software for Industrial Manufacturing 2024 Vendor Assessment. This research excerpt includes the IDC MarketScape’s industry specific insights, advice for technology buyers about selecting a CRM vendor, and an overview of SugarCRM’s offerings.

According to the report:

• Tailored for Manufacturing: “SugarCRM focuses on the midmarket segment and considers manufacturing as a strategic vertical, with the company’s solutions adopted by over 1,200 B2B industrial manufacturing customers.”
• Flexible and User-Friendly: “Sugar Sell’s relevant features for manufacturers include account-level views with drill-down capabilities. It also provides tools to configure user interfaces and workflows such as a custom module studio, mobile app configuration suite, and workflow builder with drag-and-drop functionalities. These functionalities help streamline sales processes and recommend next-best actions.”
• Advanced AI Integration: “SugarCRM leverages its AI engine, SugarPredict, to analyze customer data from SugarCRM products as well as externally sourced data to improve lead scoring, churn analysis, product recommendations, and predictive case routing.”