Selling success hinges on personalization and data-driven decisions informed by customer behavior. Without access to these insights, valuable time is wasted, and potential revenue opportunities slip away. By harnessing the power of your ERP and CRM systems, you can gain access to the wealth of information that exists in your database.
This integration allows you to maximize your share of the market, ensure every customer interaction is meaningful, and refine your sales strategy for smarter selling. In a slowed market, where sales can be stagnant, the pain points of what’s selling and to whom become pronounced. Here, AI-guided selling and Machine Learning emerge as a solution, offering the potential to amplify sales, even in challenging conditions.
Join Kevin McGirl, VP, Manufacturing & Distribution Sector and Chris Farnum, Sr. Strategic Account Executive at BrainSell, as they lead your sales strategy through:
- Understanding your ERP data and how those insights reveal customer buying behaviors and provide quick wins with the data you already have.
- Combining CRM and Revenue Intelligence to stay ahead of new revenue opportunities
- Staying energized, consistent, and agile in a challenging market
Speaker Details
Kevin McGirl
VP, Manufacturing & Distribution Sector at SugarCRM
Kevin McGirl is the President of sales intelligence software company sales-i. Kevin has been at the forefront of major trends in the software industry for more than 20 years. A business strategist and market development specialist, Kevin is the driving force behind sales-i’s go-to-market and business development strategy.
Chris Farnum
Sr. Strategic Account Executive at BrainSell
Chris joined BrainSell in 2023 as an Account Executive focused on helping companies grow and scale. Chris has over 20 years of years of sales experience in the SaaS software space, including Sr. Account Executive roles at Captiv8, Salesforce, Conversica, and SugarCRM.
