Turning Data Dilemmas into Dollar Signs

Turn Complex Customer Data Into Revenue Growth with SugarCRM & SYSPRO

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Our industry expert speakers Clint Oram, Chief Strategy Officer of SugarCRM, and Sanjay Ejantkar, VP of Global Alliances of SYSPRO discussed how integrating ERP and CRM can transform manufacturing strategies and turn data into revenue-driving actions. If you missed it, the SYSPRO and SugarCRM integration helps overcome the biggest challenge in sales forecasting— inaccurate data caused by disconnected systems. This powerful combination provides a unified customer view, enabling valuable insights and improved relationships.

What we shared:

How to enhance customer satisfaction with comprehensive data views
How to empower sales teams with AI-driven insights and automation tools
How to enabling strategic decision-making for business growth and efficiency

Speakers

Clint Oram

Chief Strategy Officer and Co-Founder, SugarCRM

Clint helped found SugarCRM in 2004 with the goal of enabling companies around the world to turn their customers into loyal fans. Today, he leads strategy and alliances for the company. Clint was one of the original architects and developers of the Sugar application and has focused on building out the product, company, partners and community in a variety of executive roles.

Sanjay Ejantkar

Vice President, Alliances Global

Sanjay is a seasoned professional with extensive experience in ERP systems — specializing in the strategic alliance sector. He has excelled in fostering strong relationships with strategic partners, leveraging ERP capabilities to optimize joint ventures and drive mutual growth. Sanjay has been with Syspro for almost ten years.