Join us on a transformative journey across Europe as we tackle the biggest challenges in SaaS implementation: CRM adoption and effective change management.
The CRM Adoption Roadshow offers an exclusive platform to explore the nuances of CRM adoption, discover the path to scaling with innovative AI capabilities, and engage with peers to refine your strategies.
Secure your spot today and take the lead in transforming your organisation’s CRM practices.
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Agenda Sneak Peek
The preliminary agenda is live. Check back regularly for more details on speakers and session topics.
| 9:00 AM – 10:00 AM | Registration and Networking |
| 10:00 AM – 10:15 AM | Welcome |
| 10:15 AM – 10:45 AM | From Usage to Adoption: Cultivating CRM Success Start your day by exploring the critical distinction between CRM usage and adoption. This session will define key concepts, identify common types of resistance to change, and discuss the challenges organizations face in driving CRM adoption. |
| 10:45 AM – 11:30 AM | Customer Keynote |
| 11:30 AM – 12:00 PM | Empowering Your CRM Journey: Resources and Community Support Learn how dedicated resources, including SugarClub, the GROW Adoption Framework, and SugarU training programs support CRM adoption and continuous learning. |
| 12:00 PM – 1:00 PM | Lunch Take a break and recharge. |
| 1:00 PM – 1:45 PM | Customer Panel: Insights and Strategies for Successful CRM Adoption |
| 1:45 PM – 2:30 PM | Unleashing an Intelligent CRM: Boosting Productivity and Maximizing Adoption Discover how intelligent features in the Sugar platform can transform your CRM strategy, helping you stay ahead of the competition, enhancing productivity, and delivering an easy-to-use CRM that maximizes adoption. Stick around for a glimpse at the future of intelligent CRM on the roadmap. |
| 2:30 PM – 3:15 PM | Reflect, Strategize, Share: Group Workshop Reflect on the day's insights and develop actionable strategies for CRM adoption. Collaborate in groups, share your plans, and gain inspiration from fellow Sugar users. |
| 3:15 PM – 3:30 PM | Close Let’s take some time to recap the key insights and highlights. |
| 3:30 PM – 4:30 PM | Networking Reception Don’t miss this chance to make meaningful connections and unwind after the day’s event. |
Munich Special
| 5:30 PM | Meet at Novotel Lobby and walk to Oktoberfest |
| 6:00 PM | Entertainment starts at “Vinzenzmurr: Metzger Stubn” - co-hosted with Magic Software |
| 10:30 PM | Traditional Bavarian evening ends |
Trailblazers in User Adoption: Hear from the Experts
These SugarCRM customers, our guest panelists, are here to share their experiences and insights to enhance user engagement and drive adoption success.
Yves Bourgarel
Responsable des Outils de la Relation Sociétaire
Sacem
Jan-Frederick Buss
Senior Digital Project Manager
The Swedish Institute
Charline Joost Vorstand
Vorstand
The Generation Forest
Mattia Giotta
Analyst
Azimut Direct
Valerie Bannaire
Chef de Projet MOA métiers
Groupe Onet
Bertrand Bouillot
Chef de Projet CRM/VP/IA
Onet Technologies
Gayathri Govindarajulu
CRM Administrator
Rystad Energy
Roy Gibson
CRM and Outcomes Data Manager
Canal & River Trust
Millie White
Sales Operations Manager
Utility Trade
Johannes Scherbaum
Leitung IT-Steuerung
Sellwerk
Kristina Kamphausen
Specialist CRM & Digital Sales Process Management
Hermann Hartje KG
Matt O´Neill
The Optimistic Futurist
Sam Cody
Continuous Improvement Manager
Walker Fire
Roadshow Highlights
Focused Sessions
Tailored sessions covering key aspects of CRM adoption, from aligning business processes and technology to mastering change management.
Networking Opportunities
Engage with industry leaders, fellow users, and our CRM experts to expand your professional network.
Success Stories
Learn from the journeys of those who have effectively navigated the complexities of CRM integration and user adoption.
Future Tech Insights
Discover the future of CRM with insights into AI and GenAI features, and learn about Sugar’s plans for intelligent CRM software.
Frequently Asked Questions
CRM Adoption Roadshow Europe will take place in three locations:
- Munich (DE)
26 September 2024
Novotel München City Arnulfpark
Arnulfstr. 57 80636 München Deutschland - Paris (FR)
1 October 2024
Meliá Paris La Défense
3 Bdde Neuilly,
92400 Courbevoie,
Frankreich - Birmingham (UK)
13 November 2024
Manor Hotel
127 Main Road
Meriden, Solihull
These roadshows are designed for all Sugar customers, whether you’re just beginning your journey with Sugar or looking to enhance your ongoing adoption.
The CRM Adoption Roadshow is free to all SugarCRM Customers.
We recommend these hotels:
Munich
Paris
Birmingham
Business casual.
Scroll up on this page to see the live agenda and check back regularly for updates.
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