Picture this…. You’re a busy dealership with over four decades of experience selling caravans and campervans to adventurous souls. Customers know you have a passion for the great outdoors and trust your judgment when it comes to choosing the right RV for their lifestyles.
But, your sales and customer service systems are outdated and it’s hard to keep track of repeat customers. Sales are recorded in paper folders making additional transactions harder to track and manage. Without a full view of customer interactions, it’s difficult to provide a top-notch customer experience. More challenging, customer service teams operate out of one inbox and need to dig around both emails and paper folders to solve queries.
So, you turn to Sugar to create a digital 360-degree customer journey. Connected marketing, sales and customer service workflows ensure everyone can see a customer’s complete history. This makes it easier to follow through on customer promises and leads to better overall marketing, selling and serving. With key data sources in one place, every team can collaborate and work more effectively.
Now, your teams are more impactful. New marketing funnels create more leads for sales to follow up with and extra data allows reps to close deals with more finesse. Customer service teams offer quicker resolutions and marketing is much more targeted leading to high email click-through rates of 40 to 50% for some campaigns. The overall result? An entirely new way of working that equals happier employees and customers. That’s what happens when you let the platform do the work.
Sugar Partner
CRM Strategy was created 28 years ago to be a passionate advocate for the customer and apply effective technology towards bold goals. Business needs all the fearless partners and tools it can get its hands on to succeed in these interesting times. CRM Strategy applies its strategy, services and technology to deliver industry-changing outcomes for amazing clients like Jayco.