How to Ensure Company-Wide CRM Adoption
It doesn’t matter how great your CRM platform is if no one in your organization uses it. Whether you’re implementing new technology or reimagining your current tools and processes, ensuring that your teams use them consistently and correctly is a key factor in your success.
Join us and learn our best practices to achieve CRM excellence, including:
- Why communication is key
- How to tailor technology to support your processes
- How can managers help
- What happens after go-live
- How to foster peer engagement
Speaker Details
Jana Ferguson
Director, Customer Enablement
Heading SugarCRM’s customer adoption and enablement efforts, Jana drives things like SugarClub, the Voice of the Customer Program, SugarU, and the GROW Adoption Framework.
Brie Rowe
Director, SugarU
As a lifelong learner who enjoys sharing knowledge and learning from others, Brie works with our customers to ensure they get the most out of Sugar.
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