Webinar: 2024 State of CRM - Key Insights

Get actionable insights from more than 800 sales, marketing, service, and IT professionals

Watch now

Most organizations that make a large-scale investment in CRM understand it’s important to stay focused on what matters most: winning and keeping customers.

Unlock your CRM’s full potential with data and insights from SugarCRM’s 2024 State of CRM report. We surveyed more than 800 sales, marketing, and IT professionals and are excited to share the results. In this webinar, you’ll learn how to apply these learnings using Sugar’s features and functionality.

Join Clare Dorrian, CMO at SugarCRM and Christian Wettre, SVP & GM, Platform at SugarCRM on for an in-depth webinar where we’ll share actionable takeaways from the report to help you set your CRM for success and drive more revenue.

In this webinar, you’ll discover actionable data and CRM know-how to help you:

Use CRM as a centralized hub to nurture leads and customers
Successfully integrate your existing tech stack with your CRM
Maximize your CRM’s value with analytics and artificial intelligence
Make CRM easier to use for your everyday users

Speaker Details

Clare Dorrian

CMO at SugarCRM

As SugarCRM’s CMO, Clare Dorrian oversees the company’s overall integrated marketing strategy. Clare is a results-oriented, creative, and passionate marketing professional with a record of driving customer acquisition as well as brand and market awareness working for B2B software companies of various sizes.

Christian Wettre

SVP & General Manager at SugarCRM

Committed to helping customers grow revenue and improve processes related to sales and marketing, Christian Wettre is a dedicated professional with a team mentality, who strives every day to make a difference for customers.