Join us on a transformative journey across Europe as we tackle the biggest challenges in SaaS implementation: CRM adoption and effective change management.
The CRM Adoption Roadshow offers an exclusive platform to explore the nuances of CRM adoption, discover the path to scaling with innovative AI capabilities, and engage with peers to refine your strategies.
Secure your spot today and take the lead in transforming your organisation’s CRM practices.
Agenda Sneak Peek
The preliminary agenda is live. Check back regularly for more details on speakers and session topics.
| 9:30 - 10:00 | Doors Open Grab a coffee and snack |
| 10:00 – 10:05 | Welcome |
| 10:05 – 10:25 | Adoption Challenges and Why it’s Important |
| 10:25 – 11:30 | Unleashing an Intelligent CRM: Boosting Productivity and Maximizing Adoption Discover how intelligent features in the Sugar platform can transform your CRM strategy. This session will explore how these capabilities help companies stay ahead of the competition, enhance productivity, and deliver an easy-to-use CRM that maximizes adoption among sellers. We’ll also provide a glimpse into the future of intelligent CRM on the SugarCRM roadmap. |
| 11:30 – 12:15 | Driving CRM Adoption with GenAI |
| 12:15 – 13:15 | Lunch |
| 13:15 – 14:30 | Customer Panel (Advice and Learnings for Driving Adoption) |
| 14:30 – 15:00 | Education on Resources Sugar has to Drive Adoption GROW, SugarClub, SugarU, new content packages and toolkits. |
| 15:00 – 16:15 | Close |
| 16:15 – 17:30 | Networking Cocktail Hour Relax and chat before departing. |
Roadshow Highlights
Focused Sessions
Tailored sessions covering key aspects of CRM adoption, from aligning business processes and technology to mastering change management.
Networking Opportunities
Engage with industry leaders, fellow users, and our CRM experts to expand your professional network.
Success Stories
Learn from the journeys of those who have effectively navigated the complexities of CRM integration and user adoption.
Future Tech Insights
Discover the future of CRM with insights into AI and GenAI features, and learn about Sugar’s plans for intelligent CRM software.
Frequently Asked Questions
CRM Adoption Roadshow Europe will take place in three locations:
- Munich, Germany
26 September - Paris, France
1 October - Birmingham, UK
13 November
These roadshows are designed for all Sugar customers, whether you’re just beginning your journey with Sugar or looking to enhance your ongoing adoption.
The CRM Adoption Roadshow is free to all SugarCRM Customers.
We recommend these hotels:
Munich
Novotel München City Arnulfpark
Paris
Meliá Paris La Défense
Birmingham
Manor Hotel
Business Casual.
Make sure you’re opted-in to receive Company News and In-Person Events on the SugarCRM Preference Center.